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Tuesday, November 18, 2008

SEO and Social Media

Well, the web has evolved. People's trend had changed and so is SEO. You can't do a better SEO without the help of Social Media. But, first thing is first, what is seo and what does social media have to do anything with seo? Is social media really a mass power or is it just hype? Let me put this straight and simple for you.

Search Engine Optimization(SEO) is how well you prepare your site for the search engine spiders, how well you organize your content, how good and dense your keywords match with the content, how many inbound and outbound links you make for your site and it goes on like this. On the other hand, Social Media sites are where people hang out for fun, exchange information, opinions and their experiences and so on... hmm... Ok, but how does it help seo? I'll come to that in a little brief manner.

Social media sites like Digg, Stumbleupon, Propeller and Social networking sites like MySpace and Facebook gives your website the needed "buzz". You can ask how? Well, let me tell you one of my simple experiences. I had a blog on humour. I created a decent joke, posted in my blog, stumbled the link and waited for about a day. Some of the stumblers found my blog to be interesting and few of them stumbled back. On the first day, I had just 16 stumbles and boom, I got more than 10,000 unique visitors... Now I asked myself, would you believe that? Eventually more interesting people stumbled upon my site and I got nearly 70 stumbles. That's it, I made to the top of Stumbleupon which brings me an average of 12,000 unique visitors for 10 days. Well, what else do you want? On the other hand, a "buzz" of my site spreads from the link that I posted on my Facebook profile, through which I get some organic traffic.

Ok now, enough of my experiences, what good can it really bring to you? There are certain things for which you can rely on social media sites. First is Traffic. You all must know that traffic is the life of a website. If your topics are good and the posts are interesting you can easily get thousands and thousands of unique visitors through social bookmarking sites. The next important thing is getting quality Inbound Links. You must know how important these natural one way links are. They improve your rankings pretty much well. The next thing is Ranking. Even if your pages doesn't rank well in the search engine listings, put them on social media sites and try to get to the top in your topic. As they (social media sites) have very powerful domain and high search engine rankings, you can get to first place of Google or Yahoo search results for your keyword. Believe me it works...

So, what do you say overall? Social Media has become a part of SEO now. Let me tell you one more important thing... if you plan to do any social media marketing before doing some onsite seo, you wont get any good result! I swear! First concentrate on your onsite optimization and then move on to social media sites.

1 comment:

Bijendra said...

This was a very informative article. I will read your blog often.